The advertising industry plays an active role in driving demand for aviation. At a time when we need to scale back air traffic movements, end all airport expansion and create a just transition for aviation workers, advertising continues to promote the expansion of an industry that has no credible plan for reducing its greenhouse gas emissions. Aviation adverts are everywhere in our streets, our social media and airline brands sponsor our sports clubs and artistic institutions. Advertising normalises air travel with a superficial glamour that hides the true climate impacts of flying. This delays the system change we need for how we travel.